Are you wondering how Upwork can improve your freelancing business?

It may be hard to know what you need to do to make your profile stand out from the crowd. To help with this dilemma, here are 10 questions that can be asked to help create a freelance profile that is likely to generate lots of leads.

Asking yourself these questions will help you define your unique value proposition. The goal of creating a profile is to attract potential clients who need your services or products. Responding to these questions and sharing your answers with others could make this process much easier for you:

1) What makes me different?

While there might be lots of people who provide similar services, not all of them will emphasize their differences from each other. Clients looking for freelancers may appreciate seeing how one provider stands out from another one. They want to feel confident that they are making the right choice by hiring you.

2) How do I want to be seen?

It is important for freelancers to consider how they want to present themselves on Upwork. This may be easier if the profile includes a picture of them. If your appearance doesn’t matter, then uploading an avatar image can still allow you to include personal branding through your profile’s design and custom theme.

Your username is part of your online identity on Upwork, so it also matters what it says about you. You should develop your ideal persona before showing yourself as a freelance professional on Upwork. Many people use their real names instead of pseudonyms because it makes them feel more connected with clients from around the world who find them.

3) What results can I share?

The path to success for freelancers is often paved by past victories. Clients like the idea of working with someone who has had experience in their industry. This can be related to your current projects or other professional goals that you are pursuing. You could even show off some awards or other types of recognition that you’ve won over the years.

Just make sure that these results are relevant to the kind of work you perform.

4) What do I want to accomplish?

Your personal and professional goals can be included in your profile as well. Potential clients like it when freelancers talk about their plans for the future, such as how they may expand their business or increase their value over time. This also includes plans that may draw them into a long-term business relationship, such as earning certifications or receiving promotions.

5) Who am I?

The answer to this question might seem straightforward, but it actually requires some creative thinking to share about yourself in an interesting way. The information you provide about your background and profession should be relevant to your clients. You can also add a little personality into the mix to show why you are uniquely qualified to help them. This helps marketers differentiate themselves from others on Upwork who might not take the time to do this.

6) What are my qualifications?

While you certainly do not have to meet all of the highest standards in your industry, it helps if you can demonstrate skills that show you’re qualified to take on certain projects. This is particularly helpful for clients who might need someone with an advanced degree or professional experience. You should also show that you really like the team or culture of a company because it could help you fit in faster.

7) Have I been there before?

This question may seem straightforward, but many Upwork freelancers don’t think about the experiences they share on their profiles. Answering this question can help a client understand how past projects have prepared you for this one.

You can also discuss how you’ve dealt with common issues related to this field. If you had problems, don’t be afraid to name them because it will show that you are more realistic about your abilities.

8) Who is my competition?

 While it would be nice if there were no other freelancers providing similar services on Upwork, this is not the case. It is definitely possible to stand out from your competition, but you should be realistic about who they are and what skills they have. Showing that you know how to differentiate yourself could make them more likely to choose you over others on Upwork.

9) What do I want the viewers to know?

Finally, you will need to put some thought into the copy of your Upwork profile. This is where you will describe what makes you a valuable freelancer and why clients should pick you for their projects. You can also include information about yourself that might not fit in one of the other questions above. For instance, you might discuss your education or interests that clients may find interesting.

10) What actions should I take?

 After evaluating their profiles, many freelancers decide to update the information in order to be more effective in their search for new projects. There are different ways of doing this depending on what you want to change. For example, you might want to make a more professional photo of yourself or include some more information about your background and skills. A freelancer with strong writing skills could change their profile copy in order to communicate their expertise in a different way.

Do you need additional help to succeed with Upwork? Check out our site for more articles that will boost your performance in the freelance economy. contact us to learn more.