Freelancer site Fiverr likely provided inspiration for Upwork’s Project Catalog. What is Upwork’s Project Catalog and how can you maximize its potential to fuel your freelance writing career? Read on for some basic guidelines on using the platform to increase your chances of boosting your freelance writing  income.

What is Project Catalog?

It’s a win-win setup for writers and people seeking to hire them.

Upwork brainstormed this easy way for customers to browse potential writing projects, and find talented writers who can help them accomplish their goals. That makes it a perfect tool for writers  to showcase what they do best and thus increase their sales and profits.

Project Catalog provides an excellent opportunity for freelancers to create and display up to 20 well-defined types of projects, along with a set price and a timeline for completion. The fact that customers only need to make a few clicks to purchase a project makes the medium highly popular. The site offers a great opportunity if you put some time and thought into designing distinctive offers.  Here are some tips to help you get started. 

Designing Projects That Attract the Attention of Upwork Project Catalog Browsers

The key to success in using Project Catalog to boost your freelance writing income is to follow some basic guidelines when creating projects that make them stand out. The following are some basic guidelines.

• Pictures help sell your work, but only if they look professional. Take care to use sharp, high-quality, relevant images. 
• Make your project listing easy to scan – so prospects can easily assess what you’re offering. 
• Typos are a definite turn off. Prospects want writers who are knowledgeable and who thoroughly proofread their work. 
• Be certain to choose the right category for posting your project. If it appears in an unrelated section, you’ll miss your target market. 
• Avoid making your graphics too text-heavy. People don’t have time or desire to read fine print.
• Don’t add the Upwork logo to your display.
• Never include your personal or contact information.

Use your own judgment regarding the price and structure of your project, but make sure the price is comparable to similar offers.  With a bit of thought and creativity, you can design and offer projects you enjoy creating, within your scope of expertise, that will get noticed and purchased by your target clients. 

Creative Inspiration From Fiverr

If you’re not already experienced in the design and presentation of creative offers for freelance writing projects, you can search Fiverr for ideas, since Upwork’s Project Catalog so closely resembles Fiverr’s platform. One-time offers on Fiverr include projects ranging from blog and article writing for a variety of industries  to script writing, speech writing, press release writing, even jobs like creating LinkedIn profiles and cover letters.

From white papers to copy for social media posts, there’s no limit to the creative projects you can offer on Upwork’s Project Catalog. It’s not only potentially profitable to design and post unique offers, it’s fun to dream up unique ways to offer specialty services.  Use your own judgment, in keeping with rates offered by others, regarding the price and structure of your project. Combined with the tips presented in this post, you should be able to maximize your income through Upwork, while working on the type of projects you enjoy most. 

Our goal is to support your success. Contact FreelanceMojo to learn more about how to maximize your income as an online freelancer.