Upwork is one of the leading marketplaces for freelancers, with more than 145,000 core active users who fill freelancing positions on the platform. With the apparent global shift towards remote work post-COVID 19, freelancing has emerged as an ideal option to make extra income for most people.
This post by our online freelancing experts looks at some skills that are in high demand on Upwork, and you should consider offering clients similar skills to attract more clients.
Tech Skills
Demand for professionals with digital technology skills is expected to grow as more businesses look to adopt more technologies into their workplace. While some businesses have a dedicated information technology department, it is common for most companies to outsource such devices to freelancers.
The demand for tech skills can be seen on the Upwork platform, since you can’t go through the job list without coming across technology-related jobs. If you have the following skills, the chances of landing a job are much higher:
- Web design
- Graphic design
- WordPress
- API
- Web programming
- PHP
- JavaScript
- HTML & CSS
Marketing Skills
If you have prior knowledge or are looking to make some extra cash off your marketing skills, Upwork has tons of jobs dedicated to that sector. Here are some marketing skills that are in high demand on the platform:
- Marketing research
- Social media marketing
- Email marketing
- Lead generation
- Social media management
- B2B marketing
- Marketing strategy
- Facebook and Instagram marketing
Customer Service Skills
Customer service skills come in handy during direct interaction between a customer and a representative of a company. Customer service requires a persuasive speaker who is patient and takes responsibility.
The growing adoption of remote working offers companies an opportunity to hire freelancers to handle customer-related issues, especially for small-sized companies without the necessary office space. With the following customer skills, you can get a lot of jobs on Upwork:
- Administrative support
- Customer service
- Data entry
- Customer support
- Answering product questions
- Email communication
- Phone and email support
- Communication etiquette
- Online chat support
Key Takeaway
According to Upwork, these three categories above are some of the jobs that are in high demand on their platform. Individually, web programming (43%), web design (31%), and social media marketing (25%) have the highest year-over-year growth on the platform. Fortunately, you can work with one-person startups or 30% of the Fortune 100 in new ways to unlock their potential. The best approach on Upwork is targeting specific clients working in specific niches, so you need to offer skills that appeal to them more. If you don’t have any of the skills listed above, you can take a short online course to help you catch up and join a community that earns over $2.5 billion across more than 10,000 skills. If you don’t have any of the skills listed above, you can take a short online course to help you catch up.
At FreelanceMojo, we’d like to see you grow as an independent freelancer. Learn how you can become a six-figure online freelancer in 90 days or less today!
